About Me

Dale launched his career in the fitness industry while attending the University of California, Chico, where he pursued a degree in Exercise Physiology. In 2003, he was hired as a certified personal trainer, a role that quickly expanded to include positions as a group fitness instructor, massage therapist, and other related roles.

In 2006, Dale transitioned into sports nutrition by managing a supplement retail store. This experience led him to an opportunity to manage a Nutrishop in Chico, CA.  Within a few months of assuming this management position, he was entrusted with the responsibility of opening his own Nutrishop location. Dale holds multiple nationally recognized certifications in personal training, sports nutrition, group training, and massage therapy. He credits his expertise in sports nutrition to the research and publications of leading experts such as Jose Antonio, Douglas Kalman, William Llewellyn, and Will Brink, who have significantly influenced and set the benchmarks in the industry.

Over the past 14 years of owning a Nutrishop, Dale has developed hundreds of meal plans that have helped clients effectively lose body fat and gain muscle. During this period, he faced a personal challenge by not adhering to his own advice, which led him to reassess his approach to his own fitness.

In 2023, at the age of 39, Dale resolved to regain control of his physique, fitness, and health. Leveraging his extensive knowledge, he set a goal to achieve peak physical condition by his 40th birthday on August 1, 2024. Dale met this goal, with the photos featured on the website taken just three days before his milestone birthday.

Following his success, Dale received numerous requests to provide training services. Initially hesitant due to time constraints, he has since restructured his schedule and is now eager to take on this new venture. He is committed to helping others achieve the same transformative results he has recently accomplished.